Claudia Thia Experience designer, research
Portrait of Claudia Thia

Claudia Thia

Experience designer, research

I love connecting the dots between what people say and do, finding patterns in unexpected places, and helping teams understand what really matters to their users.

Singapore

HELLO THERE

I'm curious about people,
and serious about understanding them.

Selected work

Research · Design
RESEARCH

DBS · Fintech

DBS PayLah! Interactive Web Demo

User research to shape an interactive web demo that helps people learn PayLah! services through simulation.
RESEARCH

Children’s Museum Singapore · Exhibit

Money Town

Rounds of guerrilla testing to shape a financial literacy exhibit for children, parents and educators.
Ongoing RESEARCH

ICA · Public service

ICA 25th Anniversary Gallery

Public perception research to inform the future ICA gallery experience.
RESEARCH

HPB · Health

H365 Suite

User research across HPB’s H365 suite of health and wellness services.
DESIGN

SANA · Game design

The Last Hour

A browser-based e-Escape Room for SANA that teaches drug prevention through an interactive mystery.
INVITE ONLY

Under NDA · Password protected

Confidential Work

Projects I can only share privately. Ask me for access and I'll send you a password.

How I work

Understand

Listen, observe and ask better questions.

Make sense

Find patterns and uncover insights.

Create impact

Turn findings into design decisions.